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HOUYHNHNM's "Monthly ATMOS" Vol. 17 picks up Reebok's Instapump Fury and other hot new sneakers!
Monthly atmos 2024 May

HOUYHNHNM's "Atmos Monthly"
Vol.17 Picks up Reebok's Instapump Fury and other hot new sneakers!

A great number of new sneakers are released every day. There are so many attractive ones that you may be at a loss as to which one to choose. ...... is a monthly series of articles to guide you in your sneaker selection. In this monthly series, the director of atmos, Hirofumi Kojima, carefully selects six pairs of sneakers from among the new releases in April and May 2024, and introduces them with his great knowledge and episodes of each pair.

PROFILE

Hirofumi Kojima

Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.

01: Reebok INSTAPUMP FURY 94
A masterpiece celebrating its 30th anniversary.

HOUYHNHNM: Let's start with Reebok. The Instapump Fury. It is a well-known historical masterpiece.

Kojima: This year is the 30th anniversary year since its birth, and we picked up a collaboration model with XLarge and the OG color Citron.

Reebok Top "INSTAPUMP FURY 94 atmos x XLARGE" to be released May 3, 2024. ¥25,300, Bottom "INSTAPUMP FURY 94", scheduled for release on May 10, 2024. ¥24,200

HOUYHNHNM: Wow. 30 years? What are the features of each model?

Kojima:The collaboration model with XLarge is a tie-dye patterned arrangement of the OG color tricolor tricolor, while the OG color citron is the iconic color scheme of this shoe. The box is also reproduced from the original at the time of its birth.

HOUYHNHNM: Both are nice. What are your memories of these shoes, Kojima-san?

Kojima: When these sneakers were released 30 years ago, Bjork appeared on the cover of a magazine wearing them. I have a strong image of that.

HOUYHNHNM: I miss it. That visual was vivid.

Kojima: At the time, I wanted to buy one but could not. They were expensive and there were only a small number of them. Now it has been reissued and is available for regular purchase. As a fan, I am very happy.

INFORMATION

Atmos Customer

Tel. 03-6629-5075
https://www.atmos-tokyo.com

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