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Hi-Tec® celebrates its 50th anniversary with a modernized Sierra Light.
with BRITISH PRIDE

Hi-Tec® celebrates its 50th anniversary with a modernized Sierra Light.

HI-TEC® was born in England on May 1, 1974, with the development of squash shoes. HI-TEC took its first serious step into the outdoor scene with the world's first lightweight hiking boot, the "Sierra," and has produced many masterpieces, including the "Silver Shadow," which took the British running shoe market by storm. And this year, celebrating its 50th anniversary, the brand released "Sierra Light," a modernized version of its most iconic model. Lightweight and durable, the design projects the mood of the times. Isn't this the kind of sneaker you want to wear now?

  • Photo_Teppei Hori
  • Styling_Hiroki Matsui
  • Hair_Fumiya Ushiku
  • Model_SOTA, GEN, Kyomi Togashi, Chihiro
  • Text_Atsutaro Ito
  • Edit_Yusuke Suzuki

From left: 〈ハイテック®〉 sneakers ¥25,300, 〈ダイリク〉 anorak ¥55,000 (Dairiku), 〈ブルーナボイン〉 tank top ¥14,300 (Brunavoin Daikanyama), 〈マーモット〉 shorts ¥7,700 (Third Ship), other stylist's personal effects

Hi-Tec® sneakers ¥25,300, Marmot jacket ¥29,480 (Third Ship), River Ballet cropped trousers ¥176,000 (élite), other stylist's personal effects

Hi-Tec® sneakers $25,300, River Ballet track jacket $40,700, River Ballet track pants $36,300 both at eLight Short-sleeved parka by Randy, ¥46,200, Knit vest by Cole, ¥41,800, both from dafoffice, other personal effects of the stylist

Hi-Tec® sneakers ¥25,300, Thrifty Look vest ¥20,900 (Cell Store), Gray shirt ¥55,000 (Jetton Showroom), Sugar Hill trouser shorts ¥50,600 (Hayashi Design Office), other personal effects of stylist

A classic and fresh anniversary model.

In the late 1970s, when heavy outdoor shoes were the norm, the "lightweight" concept was introduced for the first time. The "Sierra Sneaker" was the first to introduce the "lightweight" concept that is now commonplace, and when it was released in 1978, it became the talk of the town, especially among mountaineers, as a revolutionary model.

The "Sierra Lite" is the latest modernization of such an epoch-making model with details that make it easy to use in everyday life.

First, hydrolysis is an eternal problem for sneakers. To address this, the durability has been updated by adopting an outsole that is resistant to hydrolysis and Cordillera Nylon.

And the silhouette is a reproduction of the original. The good old classicism of the brand is a graceful, British style, and you can't help but feel the history of the brand.

While visually retaining the philosophy of a hiking boot, this pair is equipped with the latest specifications for 2024 and is a symbol of Hi-Tec® taking a new step forward.

Sierra Light" ¥25,300
Available in black and brown. Please note that sizes range from 25 to 29 cm, and there are no half sizes available.

INFORMATION

HI-TEC

Official Website
Instagram

élite
tel: 03-6712-7034

third ship
info@marmot.jp

Jeton Showroom
TEL: 03-6804-1970

Sell Store
tel: 03-6459-3932

type of Ryuukyuu stringed instrument music
info@dairiku-cinema.com

Hayashi Design Office
TEL 090-4737-1805

Bruna Boin Daikanyama
tel: 03-5728-3766

dafoffice
info.dafllc@gmail.com

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