FEATURE | TIE UP

Translated By DeepL

Atmos's Hirofumi Kojima unravels the power of The North Face's new sandals.
THE NORTH FACE "RE-Activ Collection".

Atmos's Hirofumi Kojima unravels the power of The North Face's new sandals.

After-activity sandals made of EVA material are becoming a staple in the fashion scene as well as before and after sports and outdoor activities. To coincide with the release of three new items from THE NORTH FACE's RE-Activ collection, a pop-up will be held at the atmos Shinjuku store from June 8 (Sat) to 16 (Sun), 2024. How does "atmos," a leader in the sneaker scene, view these sandals? What is the appeal of after-activity sandals from the sneaker store's perspective? We interviewed Hirofumi Kojima Kojima, creative director of ATMOS. We also introduce style samples of two men and a woman wearing these sandals.

  • Photo (Product)_Yutto
  • Photo(Interview, Snap)_Yuko Yasukawa
  • Text_Issey Enomoto
  • Edit_Hideki Shibayama

RE-Activ Collection, how does he/she wear it?

Here are some style samples using the "RE-Activ Collection. This collection is useful not only before and after activities, but also for city use. We asked AKIRA, who works as a model while engaging in SNS consulting as a company employee, and Shiho Murata, a designer who just launched a women's brand "CONSISTER," to try on the two models they are interested in.

Men's Style 01
Accentuate the two tones.

I was conscious of the two tones of white and orange, and accentuated it with a plaid shirt hooked around my waist. Since it was getting hot, I wore a tank top as an inner layer. These sandals have the look of sneakers but are easy to put on and take off, and in addition, they hold up well. I want to use them when I go mountain climbing, which is one of my hobbies, as well as when I play in the river.

Men's Style 02
Functional materials in an elegant way.

A linen shirt and wide jersey pants. I like functional clothes that are cool and stretchy, but I try not to make them too rough by choosing elegant designs. Since my son was born last year, this type of dressing has increased. I also like to wear slide sandals with socks, but today I'm barefoot. The thumb cover works well as a design. Carrying a baby on my back or in my arms is hard on my waist, so I want to wear these around the house as well.

Women's Style 01
Beige and turquoise blue for a summery look.

I picked up the beige of the sandals with the pants, and for the top I wore a turquoise camisole that looks great in summer. I chose the flip type this time because I love beesandals. As for my impression of wearing them, they are just so comfortable on my feet! With regular beesans, my toes get sore, but these were easy to put on from the beginning because the tongue part is soft. I can also feel the resilience. I'm often told that I walk too slowly, but I think I can walk faster with these (laughs).

Women's Style 02
Cool sporty style.

Sneaker-type black gives the impression of being easy to match with anything. Shell x I think they go well with rough outfits like shorts. At first glance, I thought the material of the upper looked hard, but when I put my foot through it, I was surprised to find that it was soft just like the flip type. They are lightweight and breathable, and the fit can be quickly adjusted, so they are perfect for walking my dog.

INFORMATION

GOLDWIN Customer Service Center

Phone: 0120-307-560
www.goldwin.co.jp/tnf/

THE NORTH FACE POP UP STORE

Location: ATMOS Shinjuku
Address: Shinjuku South Avenue 1F, 4-1-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 11:00 - 20:00