FEATURE | TIE UP

Translated By DeepL

Four intellectuals talk about g.u., Undercover, and the comfortable noise and resonance in everyday life.
CROSS TALK ABOUT GU x UNDERCOVER vol.4

Comfortable noise and resonance in everyday life.
Four pundits talk about g.u., Undercover and.

The first collaboration between "GU" and "UNDERCOVER" was realized in 2021. This challenging experiment, which was initially met with surprise, has now become an important topic that has caught the attention of the fashion scene after three team-ups. And now, on September 27, the long-awaited fourth collaborative collection will be launched. For this issue, we asked four experts who have a special attachment to Undercover to speak freely about the appeal of Undercover and the g.u. collaborative collection. What is the comfortable noise in our daily lives that emerges from each of their perspectives?

GU x UNDERCOVER 4th edition, how do you wear it?

-Since the first collaboration in 2021, the second and third collaborations have been held, and this is the fourth. As I mentioned earlier, it is not hard to imagine that the past collaborative collections have received quite a response. You must have been surprised at the time of their release.

Target area:This may be true from the perspective of about 20 years ago, but in today's age of 2025, I think it was rather inevitable.

TEPPEI:Undercover" is also collaborating with various partners, not limited to "g.u.

-This collection was created based on the concept of "comfortable noise in everyday life. One item that can be considered as an introduction to the collection is this crew-neck sweater with the title of the collection on it.

Crew neck sweater ¥3,990 each

SYUNKI:Nice.

TEPPEI:I guess the key point is the title. Generally, "COSMIC" is the correct spelling, but this is "KOSMIK. And the waveform is designed under it.

Target area:That too is a "dare," isn't it? It is an expression of the sense of discomfort in everyday life.

TEPPEI:The word "KOSMIK" is original to you, and is also used in your music playlist and the title of the Undercover art exhibition.

-"Just like that!" graphics. Now that you have seen this lineup, what are your honest impressions?

Johnny:It's so cool! I know it sounds weird, but it's just plain cool! Aren't you too happy to get it at such a price?

-The heaviest outerwear item costs 9,990 yen including tax. We are sure you will discover something new when you actually hold the items in your hands.

SYUNKI:The gimmick of being able to take off the sleeves and the foam print, and still be able to get it at this price point, is something only possible through a collaboration with "g.u.".

Target area:Normally, if the price is low, the quality should be commensurate with the price, but in a good sense, the price does not match the quality (laughs). This is something that needs to spread more widely.

TEPPEI:It really is. Originally, "Undercover" was a local connection or something for people who were interested in the brand, but by collaborating with "g.u." after 30 years, the base of the brand has been further expanded. I think this project has great significance.

-We asked each of you to choose one item of interest to you and style it as well.

PICK UP ITEM 01
track jacket

Track jacket ¥3,990
Accented with tape on the sleeves and logo embroidery on the chest. Double-faced material with a smooth hand and moderate firmness is used for a relaxed fit with just the right amount of room. Can be worn as a set-up with track pants made of the same material.

-Why did Mr. SYUNKI choose this item?

SYUNKI:It is all about the GIZ pattern on the side line. I also have this motif engraved on my arm, and it was through Kitamura-san (Nobuhiko Kitamura, designer of "Hysteric Glamour") that I was able to meet Jonio-san and establish a friendship with him. And because I am running my own brand, I know that it costs a lot to make original tapes like this.

-What is the point of styling?

SYUNKI:Because of the loose fit and relaxed texture of the fabric, I paired the bottoms with skirted slacks and the nonnative×UNDERCOVER×GUIDI collaborative boots that I have been wearing every day recently. I guess I really incorporated them into my usual style.

Johnny:That's stylish.

Target area:That's what a designer does. The power of persuasion is different.

-Mr. Jun Takahashi also mentioned that the track jacket is one of the challenging items in this collection.

SYUNKI:It is true that Undercover does not have an image of sporty jerseys like this. Besides, this material is very comfortable to the touch.

TEPPEI:And it's a set-up. The fact that the zipper is also original is also amazing.

PICK UP ITEM 02
jacket with team's logo

Stadium jumper ¥6,990
The g.u. collection is a combination of different materials, such as cozy melton with a wool-like texture and synthetic leather, which g.u. also uses in its in-line outerwear. The front has a message and wave graphic, and the back has the collection title. It is fully lined, so it is perfect for a lightweight jacket in the early fall.

-TEPPEI, you chose the stadium jumper.

TEPPEI:The first reason I chose it is that it fits in with my usual style. The other reason is the graphic impact. The embroidery has a beautiful edge, and although there is another monotone color with black as the base color, the navy leather sleeves and burgundy body is a color scheme that is difficult to come by even for designer brands, so I thought it would be good to go for it in a hard-core style. And it's only 6,990 yen.

Target area:No way! That's the cost of one drink.

SYUNKI:And yet the chest part is a combination of print and embroidery. The back is embroidered with sagara...it's amazing (laughs).

-Please tell us about the way you dress.

TEPPEI:The premise of this collaboration with "g.u." was that I wanted to enjoy it, and while SYUNKI's style had a strong cultural flavor, I wanted to incorporate it into my own wardrobe without hesitation. I was conscious of creating a dull tricolor color scheme, utilizing the color scheme of the jacket and shifting the tone with the addition of white.

-That's true, the mix is very interesting.

TEPPEI:The recent g.u. inline line has a school or preppy taste, but this stadium jacket is not exactly as it is, but rather it is still ambiguous in a good way, so I thought it would be easy to incorporate into my everyday wardrobe.

PICK UP ITEM 03
cable cardigan

Cable cardigan ¥4,990
The three-dimensional cable-knit low-gauge cardigan with a zip is an interesting and unexpected feature. The inside-out design, in which the seam allowance is dared to be partially exposed, is also a highlight of this work.

-Mr. Matoba is wearing a cable cardigan, and he looks very comfortable with it.

Target area:When I saw the lineup, I chose this item because I wanted to wear it with my everyday style. The colors are nice, and the low gauge gives it a calmness that I thought would be appropriate for my age. I felt that this item would be easily accepted by people who are not familiar with Undercover.

-The front is a zip-and-button design.

Target area:It can be worn open in the front to show off the graphics of the inner lining, or closed tightly with a shirt or something.

-What is the point of styling?

Target area:I chose it on the assumption that it would go with my usual outfit, so I tried to match it with my usual style and similar colors. However, I think it's seriously impossible for this to be priced at 4,990 yen! Because it's cheaper than a street brand T-shirt (laughs).

TEPPEI:It fits him so well, I'm not surprised he raves about it. In fact, it is so familiar that I almost said to Ryohei, "Ryohei, why don't you change your clothes?

SYUNKI:The clothes are really very natural, or rather, they fit naturally with the person's style.

Johnny:This is great! I'm really going to buy this one.

Target area:Let's line up together (laughs).

Johnny:I was also asked to follow closely for this interview.

PICK UP ITEM 04
Heat padded convertible coat

Heat padded convertible coat ¥9,990
Nylon military coat with padding for high heat retention. The 2-way design allows it to be worn as a blouson by removing the zipper at the waist. It is also equipped with a water repellent function.

-Johnny, you are a heat padded convertible coat.

Johnny:You may not have that image, but I wear coats all winter. So I wanted to wear the heaviest item I could find, so I chose this one. As you can tell by trying it on, it's the warmest and best.

-I heard that you had a hard time with color variations.

Johnny:I tried three coordinated combinations, and after much deliberation, I decided on the color black. The hem can be detached and worn as a blouson. I tried it on, and both were great looking. And when I heard that it has a water repellent function, I couldn't help but say, "You're kidding! (laugh).

-The styling is also very Johnny's style with the red color.

Johnny:Military coats with hoods like this, you want to throw it on with a bang, don't you? So I made the size XL and it looks good. By the way, the badge on the vest I wore inside happened to be from Undercover. Thank you g.u. and Undercover for making me feel warm inside and out!

TEPPEI:This coat is based on the N-2B design, right? I heard that it was arranged to be a blouson as well. I saw Johnny wearing it with half of the hem part almost removed earlier, and I thought that was a good idea.

Target area:I think we can change it up and play with the styling.

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