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Skagen was founded in Denmark in 1989. Named after the northernmost city in Denmark, the brand's products are inspired by Danish design. Starting with watches, which form the core of the collection, jewelry and leather goods are sold in more than 80 countries around the world. The brand's products are characterized by the use of colors inspired by the nature and landscape of Denmark, and all have simple and warm designs that blend easily into our daily lives.

The watch introduced here is a hybrid smartwatch that Skagen has been developing since the winter of 2016. The new watch, released in August of this year, follows the design of the brand's signature analog wristwatch, Signatur. The word means "symbol" in Danish, and the solid design, unchanged from the traditional analog watches, has been attracting attention.

Hybrid smartwatches can enjoy a variety of functions by installing the dedicated SKAGEN CONNECTED application on a smartphone and connecting via Bluetooth. Typical functions include notifications of incoming calls, e-mails, LINE, and SNS. This function notifies the user of incoming calls, e-mails, LINE, and SNS by rotating the hands of the watch and vibrating the watch. In addition, push buttons on the side of the case can be used to play or pause music, shutter the camera, ring the phone, and other unique link functions. It is also nice to be able to customize it with just the functions you use most often.

Unlike most smartwatches, this watch uses a button battery and does not need to be recharged, which is a big attraction. Skagen's smartwatches fit in easily with a variety of coordinates, both on and offline. We hope you will try using its various functions to make your daily life even more comfortable.

MUSIC CONTROL
The hybrid smartwatch can easily control the music on your smartphone using the link function. When listening to music and want to skip to the next song, simply push the button on the side of the watch twice in succession. Pressing the button once will stop and play the music. Furthermore, the three push buttons on the side of the case can be customized to use all three buttons: the top button for volume up, the middle button for stop and play, and the bottom button for volume down. One of the features of this product is that it can be controlled without having to take out the phone each time.

TAKE A PICTURE
When eating or playing outside, it is common to take a commemorative photo with friends. In such cases, the hybrid smartwatch can also be used as a remote control for the camera shutter of your smartphone. With the camera app running, place the smartphone on a table or other remote location and push the side button on the watch. You can release the shutter at your own convenience.

FILTERING NOTIFICATION
Often, when you are at work or hanging out with friends, your phone is not at hand. In such cases, the hybrid smartwatch will notify you of incoming phone calls by vibrating and moving the hands. In addition to phone calls, the watch is also compatible with a variety of apps, including e-mail, LINE, Facebook, and other social networking services. Furthermore, multiple contacts and apps can be set.