Harajuku's lifestyle store, "The store that offers evergreen products.HOEKThe eyewear brand's pop-up is being held at .
Little Fanning(Col.109) ¥28,000+TAX
On display will be factory eyewear brands that offer new styles of eyeglasses while preserving long-established standards.Enaloid (EnaLloid ). These are the creations of a new age of craftsmanship, produced not in Sabae, Fukui, a famous production center for eyeglasses, but by Ena Megane Kogyo, a long-established factory established in 1947 in Nakatsugawa, Gifu Prefecture.
In an age when it is commonplace for most factories to divide labor, this factory has been engaged in integrated production since its establishment, where all processes are made in a single factory. It can be said that this is one of the few factories that emphasize and manage quality rather than productivity in the production of eyeglasses.
FOG01(Col.101) ¥33,000+TAX
MR01(Col.102) ¥30,000+TAX
Carlito(Col.098) ¥28,000+TAX
Especially when it comes to polishing the frames, they spend three times longer than usual and polish all the frames by hand. The craftsmanship of the craftsmen who create these frames, combined with the design and artistry that captures the spirit of the times, results in the creation of new eyewear.
In recent years, the brand has collaborated with various genres such as " Nessence(NAISSANCE), Markaware(MARKAWARE), My Panda(my panda), United Bamboo(united bamboo), and necktie brand Giraffe(giraffe). The company's collaborations with various genres, such as the necktie brand "Giraffe (giraffe)" and the band "Tokyo Incidents," have also become a topic of conversation. The approach to the fashionable nature of eyewear from a different angle from other brands is also one of the appeals of this brand.
I like the fact that you are creating such a nice visual.
Also on store shelves will be a new line of "Ena Megane ENALLOID" with creative director Yoshikage Kajiwara (LOWERCASE) as producer, based on the theme of "men's glasses.
When it comes to eyewear, authentic designs are more popular than the newest products. Among these, the quality of eyewear made with traditional Japanese craftsmanship is unmistakable. It is a cliché to say that "glasses are a part of your face," but that is precisely why you should choose eyewear that you will never change from one pair to another. Please visit us to find "a part of your face".
Text_Shinri Kobayashi
EnaLloid POP UP STORE @HOEK
Period: September 9 ( Friday ) - September 25 ( Sunday )
Hours: 12:00-19:00
Vacation: Sept. 14, ( Wed ) , Sept. 21, ( Wed )
Store：HOEK
Address: 406 Suzuki Mansion, 5-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6805-0146
