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November 20.Calvin Klein Underwear.andCalvin Klein Jeans.. has unveiled the visuals for its new advertising campaign, "Our Family. #MYCALVINS.
This campaign features American singer-songwriter Solange. Solange is also known as Beyonce's younger sister, and her album "A Seat at the Table," released last year, was No. 1 on the U.S. Billboard Albums Chart and the U.S. iTunes chart.
The campaign visuals also feature musicians chosen by Solange: R&B singer Kelela, Dev Hynes, also known as music producer Blood Orange, Caroline Polacheck of the American pop duo Chairlift, and British artist Adam Bainbridge's stellar lineup.
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The visuals, shot by Raf Simons' close friend and photographer Willy Vanderpierre, show the strength of character and unity of the family (friends) through music. The simple composition has a strong impact.
The visuals presented are the first chapter of the newly launched campaign "Our Family. #MYCALVINS" New visuals will be released during the 2017 holiday season and into the spring of 2018. Expectations are high for what they will look like.
Text_Ryo Muramatsu
CALVIN KLEIN
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© 2017 Willy Vanderperre