November 20.Calvin Klein Underwear.andCalvin Klein Jeans.. has unveiled the visuals for its new advertising campaign, "Our Family. #MYCALVINS.
This campaign features American singer-songwriter Solange. Solange is also known as Beyonce's younger sister, and her album "A Seat at the Table," released last year, was No. 1 on the U.S. Billboard Albums Chart and the U.S. iTunes chart.
The campaign visuals also feature musicians chosen by Solange: R&B singer Kelela, Dev Hynes, also known as music producer Blood Orange, Caroline Polacheck of the American pop duo Chairlift, and British artist Adam Bainbridge's stellar lineup.
The visuals, shot by Raf Simons' close friend and photographer Willy Vanderpierre, show the strength of character and unity of the family (friends) through music. The simple composition has a strong impact.
The visuals presented are the first chapter of the newly launched campaign "Our Family. #MYCALVINS" New visuals will be released during the 2017 holiday season and into the spring of 2018. Expectations are high for what they will look like.
Text_Ryo Muramatsu
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© 2017 Willy Vanderperre
