NEWS

Translated By DeepL

My name is KAKOI, nice to meet you.

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Hidehiro Iguchi, who used to be the MC of the hip-hop group "SHAKAZOMBIE" and later worked on the streetwear brand "SWAGGER," has now started a new brand. The name is " KAKOI.

. Why did he decide to start a new brand now? It was because of Mr. Iguchi's genuine desire for craftsmanship. The following is the brand story.

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He left his longtime occupation of making clothes,
When I thought about what I like.
The first thing that came to mind was,
It was a space of a tavern where one goes to drink alone.

Each person gathers at the U-shaped counter,
A place to gather around for drinks.
Someday, I would like to create such a place.
If we do it, let's name it KAKOI.

When you are down, when you get up , when you are in your regular clothes,
. on an ordinary day.
The lines of each life gather and become an enclosure.
KAKOI is the end point of today and the place of departure for tomorrow , that's what KAKOI is.

When I began to envision creating a place like that
Create a logo , decide on a name,
Make a cap instead of a business card.
I found myself thinking about my favorite clothes again.

The logo is inspired by the family crest while,
. Surrounded by a superimposition of his own surname, Iguchi.
I, as well as each person who picks up a KAKOI, join hands,
. It expresses the state of being united.

The image of KAKOI, created from the place, is retained,
Let's make something that people who gather at [KAKOI【 enclosure] will wear," he said.
It may be a long time before the place is ready,
. I have been making clothes for about 20 years.
There are still many things I want to create,
. I'll start with my "style (essentials)," hats.
In 2017, we will begin "KAKOI".

Kakoy" is a brand that revolves around hats. The items produced are derived from Mr. Iguchi's own style of "deciding what to wear for the day, starting with hats and shoes. The first caps were distributed by arrangement to a limited number of close friends without being sold. Then, in the winter of 2017, we finally started selling them. They are now available for purchase on the official website.

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KAKOI DAD CAP / BLACK ¥5,800+TAX

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Mr. Iguchi, who has many fans, has restarted his business. The second and third items are scheduled to be released at the beginning of the year, so we will be keeping a close eye on his future moves.

Text_Jun Nakada


KAKOI
http://kakoi.tokyo
Instagram

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