“TOMMY HILFIGERHILFIGER COLLECTION, the collection line of Tommy Hilfiger, has released a limited edition collection entitled "BEING BOLD. The collection was inspired by the famous Tommy Hilfiger advertising campaign created by George Lewis in 1985.
The ad, which uses the "Hangman" word-guessing game common in English-speaking countries, lists the names of three American fashion designers who were already successful and Tommy Hilfiger, who was still a new designer. We dare not reveal the answers to the quiz, but if you like clothes, you will recognize them immediately.
Advertising campaign displayed in Times Square, New York City, 1985
At the time, this unique idea stuck out to the public and made a strong impact on the fashion industry, which led to an overnight leap in the brand's visibility and status.
This collection features items printed with graphics from these advertisements. The lineup included T-shirts, crewneck sweatshirts, parkas, and bomber jackets in the brand's signature colors of blue and white.
Tommy Hilfiger recalls those days, saying, " .
. "Seeing my name on a billboard in Times Square in New York City was a wonderful experience and a turning point in my career. At the same time, it is in our brand's DNA to be bold and break the rules , and I am excited to share our heritage with a new generation of Tommy fans. I am excited to share our heritage with a new generation of Tommy fans."
The collection is scheduled to go on sale in late February. Please note that only the Omotesando store will carry the collection in Japan!
Text_Rei Kawahara
PVH Japan
Phone: 0120-266-416
www.tommy.com
