![t02](https://www.houyhnhnm.jp/wp-content/uploads/2018/02/t02.jpg)
“TOMMY HILFIGERHILFIGER COLLECTION, the collection line of Tommy Hilfiger, has released a limited edition collection entitled "BEING BOLD. The collection was inspired by the famous Tommy Hilfiger advertising campaign created by George Lewis in 1985.
The ad, which uses the "Hangman" word-guessing game common in English-speaking countries, lists the names of three American fashion designers who were already successful and Tommy Hilfiger, who was still a new designer. We dare not reveal the answers to the quiz, but if you like clothes, you will recognize them immediately.
![t03](/dummy.png)
Advertising campaign displayed in Times Square, New York City, 1985
At the time, this unique idea stuck out to the public and made a strong impact on the fashion industry, which led to an overnight leap in the brand's visibility and status.
![MW0MW07566_TEE JERSEY_F](/dummy.png)
![MW0MW07567_TERRY SWEATSHIRT_F](/dummy.png)
![MW0MW07568_OVERSIZED TERRY HOODIE_B](/dummy.png)
![MW0MW07568_OVERSIZED TERRY HOODIE_F](/dummy.png)
![mw0mw07569_patch satin bomber_b](/dummy.png)
This collection features items printed with graphics from these advertisements. The lineup included T-shirts, crewneck sweatshirts, parkas, and bomber jackets in the brand's signature colors of blue and white.
![mw0mw07569_patch satin bomber_f](/dummy.png)
![MW0MW07570_COACH JACKET_B](/dummy.png)
![MW0MW07570_COACH JACKET_F](/dummy.png)
![MW0MW07571_AMERICAN STRIPED SHIRT_B](/dummy.png)
![MW0MW07571_AMERICAN STRIPED SHIRT_F](/dummy.png)
Tommy Hilfiger recalls those days, saying, " .
. "Seeing my name on a billboard in Times Square in New York City was a wonderful experience and a turning point in my career. At the same time, it is in our brand's DNA to be bold and break the rules , and I am excited to share our heritage with a new generation of Tommy fans. I am excited to share our heritage with a new generation of Tommy fans."
The collection is scheduled to go on sale in late February. Please note that only the Omotesando store will carry the collection in Japan!
Text_Rei Kawahara
PVH Japan
Phone: 0120-266-416
www.tommy.com