Just good is good" is the concept behind the new brand.NICENESSThe "K" series has started from the 18SS.
The designer is Yuichi Goh, who has worked for many well-known brands in Japan and abroad. Recently, he has been working for the domestic brandSalvy (salvy;)He was in charge of the brand from its inception until the 17A/W season.
This season, the brand is conscious of America in the 70's, incorporating images of smiling faces in photographs, the atmosphere of Woodstock, and a slightly psychedelic feel, as seen in American advertisements of the time.
For example, flared pants with a wide hem are updated to a new silhouette by placing them on a soft silk fabric. Also, indigo denim shirts are made with silk blends, and the color of the stitching is golden brown, a symbol of workwear.
In particular, the specially ordered koba-painted belt from Levi's is a wonderful example of both the psychedelic and modern pop of the 1970s.
Since the first season, the brand has been sold at select stores such as "International Gallery BEAMS" and "L'ECHOPPE", which are popular with professionals who have their own unique tastes. Another brand whose trend is interesting has been born.
Text_Ryo Komuta
ELIGHT Inc.
Phone: 03-6712-7034
NICENESS.
www.niceness.jp
