NEWS

Translated By DeepL

Mystery brand yAbAi finally launches! Visit Isetan on February 21!

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On Instagram, he wrote, "yAbAiand the graphics depicted! I am sure that many of you have.

As soon as the image appeared on Instagram, stores selling their items were inundated with inquiries every day. As soon as the image appeared on Instagram, the stores selling their items were inundated with inquiries on a daily basis.

The items of the brand "yAbAi," which is currently the talk of the town, will finally be available for sale to the general public. What's more, the collaboration with Isetan Shinjuku is a double punch.

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Isetan x yAbAi Hat ¥12,800+TAX

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(Isetan x yAbAi) Reversible jacket ¥38,000+TAX

The collaborative items will use Isetan's Macmillan/Isetan tartan pattern, with the yAbAi logo on top of each item. Isetan, the largest department store in Japan, joining hands with an indie brand like this is a big news in itself, but the product with the logo on the Isetan tartan is a one-of-a-kind attempt.

The release date of interest is Wednesday, February 21. We strongly recommend that you get paid.

Text_Yuichiro Tsuji


Instagram: @yabaiclub
www.instagram.com/yabaiclub/

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