NEWS

Translated By DeepL

Building a minimalistic view of the world. A pop-up store will be held where you can see the full lineup of ey

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A domestic brand launched in the fall/winter 2016 season.Eye (I)Do you know what the "〉〉is?

Directed by Ryujiro Tamaki, the designer of Public Image, a brand that made waves in the 2000s, the brand features simple, practical products that specialize in casual styles.

A pop-up store for "ai" will be held at 1LDK AOYAMA HOTEL from March 30 (Fri.) to April 8 (Sun.).

I POP-UP STORE 2018SS-01

This season's lineup is based on basic items and features supreme products made of carefully selected materials such as resilient cotton, combat wool, and cotton polyester.

I_COAT5

I BLACK NYLON COAT ¥14,800+TAX

I SUMMER WOOL TRACK BLOUSON

I SUMMER WOOL TRACK BLOUSON ¥29,000+TAX

I SUMMER WOOL EASY PANTS

I SUMMER WOOL EASY PANTS ¥23,000+TAX

I SUEDE SUNDAL

I SUEDE SUNDAL ¥24,000+TAX

In addition to selling limited items such as a light coat perfect for the coming season, a set-up made of summer wool, and dial-lock sandals co-created with "ptarmigan," the full lineup of this season's items will be available for viewing during the exhibition.

The minimalistic and meticulous creations, which are in line with contemporary trends, are a must-see. Come visit the pop-up store to fully experience the world of "Ai".

Text_Ryotaro Miyazaki


"I" POP-UP STORE in 1LDK AOYAMA HOTEL
Date: Friday, March 30 - Sunday, April 8, 2018
Venue: 1LDK AOYAMA HOTEL 1F
Address: 6-8-18 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-5414-3552
1ldkshop.com

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