GALFY, an iconic canine brand with over 20 years of history, and NEMES, a headwear brand created by hip-hop artist ZEN-LA-ROCK, have collaborated. To celebrate this collaboration, a POP UP SHOP will be held at "Styles DAIKANYAMA!
Originally, ZEN-LA-ROCK's acquaintance Kaito Yamamoto of "SON OF THE CHEESE" collaborated with "GALPHY," and ZEN-LA-ROCK wore the clothes in their music videos and live performances, which caught the attention of "GALPHY" and led to this project. This caught the attention of "GALPHY" and led to this project. The music video is here.
In ZEN-LA-ROCK's hometown of Nishi-Kawaguchi, Saitama Prefecture, there is still a GALPHY wholesale store, and 20 years ago, there was an unusually high percentage of people wearing "GALPHY" in front of the station.
Times have changed and it is 2018. Nowadays, it's like a "gulfie" movement, with everyone from Wednesday's Campanella/Komuai in Japan to Ariana Grande overseas wearing them. For Alaska men, it may feel both nostalgic and fresh. Please visit the store! There will be an opening reception party from 6:00 p.m. today.
Text_Jun Nakada
NEMES POP UP SHOP 2018
Dates: Friday, April 27 - Sunday, May 6
Venue: Styles DAIKANYAMA
Address: Maison Daikanyama 1F, 11-8 Sarugaku-cho, Shibuya-ku
Business hours: 11:00 - 20:00
OPENING RECEPTION PARTY
Date: Friday, April 27, 18:00-21:00
DJ: OMSB, BINGO (HABANERO POSSE), Motherfucker
