The catchy but somewhat strange phrase, "Hello, no competition," is a phrase that has been used by many of the world's top companies for years.ellesse HERITAGEThe concept of the campaign was created by the "K" brand in collaboration with Comai of "Wednesday's Campanella" fame. The details of the campaign were previously introduced in this news item.
Comai himself participated in the planning of this ambitious project from its inception, personally visiting parks and casting amateurs as models. A pop-up store will open at Laforet Harajuku from May 8 (Tue.) to May 17 (Thu.), where you can directly experience the world of this quirky campaign.
This pop-up is the first store to open in Tokyo as . The clothes worn by COM.eye in the visuals will be on display, original tote bags will be on sale, and original lookbooks will be distributed free of charge.
The first 100 customers to spend 5000 yen or more without tax will receive a limited-edition pouch. Please stop by if you are in Harajuku!
Text_Rei Kawahara
ellesse HERITAGE TOKYO
Address: Laforet Harajuku 2F, 1-11-6 Jingumae, Shibuya-ku, Tokyo
Period: Tuesday, May 8, 2018 - Thursday, May 17, 2018
Time: 11:00~21:00(*May 17 only until 19:00 )
www.laforet.ne.jp/pop_up_shop/ellesse1805/
www.goldwin.co.jp/ellesse/heritage/
Special page for "Hello, No Competition"
www.goldwin.co.jp/ellesse/feature/2018ss-kom-i/
