<Daewoo has been working on a variety of projects to revolutionize the furniture industry.KAMARQ. For example, they have established a business model called "Subscription Furniture," which allows customers to subscribe to furniture on a monthly basis, and they are also actively introducing IoT to further integrate furniture and digital technology. We are truly a furniture manufacturer for the new era.
Left: PJ Mattan Right: Nicola Formichetti
Nicola Formichetti and PJ Mattin, who have worked with renowned brands, have been appointed creative directors of "Camarque". Their sense of style and design know-how will be reflected in the furniture, which will become more modern and attractive.
Subscriptions for music and software have become the norm. Furniture, too, has moved from being "owned" to being "shared" through subscriptions. The fusion of design and IT created by two new creative directors is well worth a try.
Text_Keisuke Kimura
KAMARQ
kamarq.net
