Mr. Yumigami is expanding his activities in many fields.
There are people in this world for whom the word "multi-talented" is apt. Takumi Yuge is certainly one of them. His day job is to produce his own brand ofYugeHe is the designer of the "The Bamboo House," a small, modern, and creative design studio. In addition, he is also an art director and a home run hitter when given the opportunity to play baseball. Among his many talents, he opened a record boutique in Yoyogi Uehara, Tokyo, on Saturday, June 9.Adult Oriented Records." What kind of place is this musical castle built by Mr. Yuge, who is also a music fanatic? We asked him about it, as well as his future plans.
A small space is lined with records that have been carefully selected.
Here's how it all started. I was originally selling YUGE clothes here, but then I realized that this was not the place to sell clothes in terms of tension. But I realized that this was not the place to sell clothes, and I wanted to create a record shop to sell clothes. At that time, I wanted to create a record shop to sell clothes.
They will let you listen to any music you are interested in.
He continued, "When I was a teenager, there was an unprecedented Shibuya-kei boom. At that time, fashion, music, and even literature were all tied to Shibuya-kei. More than 25 years have passed since then, but there is still no wave that surpasses the Shibuya-kei boom. That is why I wanted to create such a boom again in our generation. Creating Coco was a small first step in that direction.
In today's world of information overload and diverse choices, it is difficult to create a movement. Taking this into consideration, his words sounded very realistic.
Labels for genres, artists, etc. are purposely left out, so that the items are displayed in a way that makes it difficult to tell where they are.
Inside the store, there are approximately 2,000 vinyl records, gray-colored fixtures, and a turntable and mixer in the back.
The record box was originally Marcel Breuer's masterpiece, the Vasily chair .
Full lineup of Japanese city pop music. Many rare items.
The store offers a wide selection of records, mainly Japanese city pop from the 1980s, but its most distinctive feature is its music provider selection. I call them music providers, but simply put, they are people I know well who select my favorite records and sell them to me," he says.
Music provider shelves. Drawer style, which is rare in Japan.
The music providers are all gorgeous. They include Tomoyuki Tanaka (FPM), Hiroshi Nagai, known for his illustrations on Eiichi Otaki's album jackets, Kenichi Aono, director of "Beams Records," Shohei Takagi of cero, and many others. After all, you want to listen to records selected by people you know. It is also a good chance to encounter new music.
Original tote bags are also available.
Music lovers may be wondering about the name of the store, Adult Oriented Records . . The inspiration for the name comes from the song genre Adult Oriented Rock (AOR). However, "We do not want to transmit the AOR of the time, but only the music of today from an adult's perspective. Through this store, we hope to expand the image of AOR in a new way.
The top row is "Interview Magazine" from the 80's , the bottom row is the original slipmat. Both are available for purchase.
Detergent that was the basis for the jacket design of Eiichi Otaki's album "NIAGARA MOON" was also sold.
They also launched a music label at the same time as the store's launch, and the first record they sold, "Night Flight Telephone Call / 131 feat. PUNPEE (Beef Remix)," sold out on the first day of the store's opening. They will continue to release exclusive editions only available here every two months. The next release will be in August. . This is another feat made possible by Yumiko's close friendship with musicians.
In the future, we plan to add more and more places where we can transmit our message, such as music bars and food and beverage businesses.
When a big movement is born, it starts from a small, invisible spark. Please visit "Adult Oriented Records," which could be that spark. You will find not only wonderful records, but also a slice of the future that Mr. Yuge envisions.
Text_Keisuke Kimura
Adult Oriented Records
Address: 102, Yoyogi May Building, 10-7, Moto-Yoyogi-cho, Shibuya-ku, Tokyo
Phone: 03-5738-2045
Open: 14:00 - 21:00
www.instagram.com/adultorientedrecords
