“FRED PERRY(Joon's character) has been77CIRCAThe capsule collection "FRED PERRY x 77CIRCA" by the "FRED PERRY x 77CIRCA" will go on sale today, July 7 (Sat.).
The collection is characterized by bold design arrangements typical of 77 Circa, which reconstructs designs based on a deep understanding of the historical background and personalities of vintage clothing, but it also has a strong sense of balance with Fred Perry's "sports" and "street" elements. The collection has an excellent sense of balance, with strong elements of "sports" and "street" of Fred Perry. The lineup includes a total of 15 pieces in one size for unisex customers.
The design was based on Fred Perry's brand-rooted items, including English shirts, V-neck sweaters, and tartan shirts, which are well-known in the history of British subcultures.
The hem of the shirt, made from two English shirts, has polo shirt sleeves and ribbing, while the sleeves of the top, which is a crew-neck T-shirt docked with a long-sleeved shirt, have a polo shirt collar.
The identity and bagbone of each brand are strongly reflected in this collaboration. Perhaps the key to this collaboration is that no matter how boldly 77 Circa's arrangement is, the items are instantly recognizable as Fred Perry items. I can assure you that people who see it will ask, "What is that? I can assure you. We hope you will try this fascinating collaboration full of playful spirit in your hands.
Text_Rei Kawahara
FRED PERRY SHOP TOKYO
Address: 5-9-6 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5778-4930
Sales Stores:
FRED PERRY SHOP nationwide, online store (not available at some stores)
www.fredperry.jp
