The sale season has passed and brands are beginning to launch their fall/winter 2018 collections. Aside from the clothes themselves, this time of year when the season switches over is also a great time to pay attention to advertising campaigns.
“A|X ARMANI EXCHANGEThe theme of the Fall/Winter 2018 campaign for the brand is "new energy, spontaneous influences, and surprises. The visuals feature three of the world's brightest young stars, Lee Yi-Fung, Martin Garrix, and Sera Marley.
Li Yifeng
30-year-old singer and actor with overwhelming popularity in China.
Martin Garrix
One of the top DJs & producers in the world. At the age of just 22, he was the number 1 DJ in the "DJ MAG TOP 100" for two consecutive years (2016 and 2017)
Selah Marley
She is the daughter of R&B singer Lauryn Hill and Rohan Marley, son of reggae legend Bob Marley. The 19-year-old is a fashion model in the spotlight.
The visuals are intense and evocative of urban fashion. Neon lights and vivid colors express the energetic sensibility and intense vitality of the young people. The photo shoot took place in a historical building in Milan.
Giorgio Armani commented on the campaign as follows
For this campaign, we chose a new model, Sela Marley, and decided to reintroduce collaborations with DJ Martin Garrix and actor Lee Yifeng. Versatile talents like them became friends through the shoot and created a new trend. This is what I wanted to express with the A|X Armani Exchange brand: free, casual, and creative, connecting the world of Armani with a new generation.
In addition, the Fall/Winter 2018 campaign video isOfficial online siteand will be released on various social networking sites as they become available. Please check them out as well.
© Billy Kidd
Text_Rei Kawahara
Giorgio Armani Japan
Phone: 03-6274-7070
www.armaniexchange.com/jp
