From Los Angeles, USA, which emerged in the early 00's when many street brands were born.Undefeated." The brand has created products that mix the authentic essence of the West Coast with sports culture. The brand has created products that mix the authentic essence of the West Coast with sports culture, and has wowed fashion people.
The long-awaited Shibuya store opened in June of this year and became a hot topic of conversation, but the flagship store "UNDEFEATED HARAJUKU MEIJI DORI," which boasts one of the largest scale in Japan surpassing it, has already opened in Harajuku.
The first floor of the wood-decked store features a sneaker wall and hot items. The basement floor features a full lineup of "Undefeated" clothing and accessories.
A T-shirt collaboration with graffiti artist VERDY, which was recently released to commemorate the opening, was sold out immediately.
They have many more projects in the works, so be sure to visit them when you are in Harajuku.
Text_Ryotaro Miyazaki
UNDEFEATED HARAJUKU MEIJI DORI
Address: JPR Jingumae 432-13, Jingumae 4-32-13, Shibuya-ku, Tokyo
Phone: 03-6804-6992
undefeated.com