Lacoste x HOUYHNHNM! A special site focusing on sneakers is now open!

A French brand offering premium casual wear.LACOSTEand "HOUYHNHNMThe special website, "TheLACOSTE Kicks!." opened today, Wednesday, September 5.

The focus of this special site is not on Lacoste's well-known polo shirts, but on "sneakers. They are easy to match with everyday outfits, and in fact, they match trendy outfits as well. They have such an immeasurable appeal.

Fashion shoots featuring the hottest young actors and musicians, interviews with leading figures in the fashion industry, and sneaker snapshots of people from all walks of life who love the culture will be posted on the site from time to time.

A fashion story featuring popular singer-songwriter Taichi Mukai as a model, an interview with Shinsuke Nakata, general director of the men's casual department at BEAMS, and a snap page featuring the talented staff of a select store that is indispensable to the Tokyo fashion scene are now on view. The snapshots of the staff of select shops that are indispensable to the Tokyo fashion scene are now available for viewing. We hope you will enjoy Lacoste's sneakers, which we want today's young people to know about.LACOSTE Kicks!Check it out at ".

Text_Rei Kawahara