The pinnacle of Irish whiskey, "JAMESON. will launch a Japan-only model in collaboration with Japanese artist YU SUDA on Tuesday, September 18.
The label design of "Jameson Japan Limited 2018," a special bottle developed especially for Japan, expresses the spirit of the brand "Jameson," which emphasizes "bonds with family, brothers, and friends" and "traditions passed down from generation to generation. The spirit of the brand, which "Jameson" values, is expressed in a Japanese design. Fuji and clouds of gold, the design pays homage to Japan with an ukiyoe-style scene.
In the center of the design is a young barrel maker looking to the future, carrying a barrel of maturing whiskey, and his mentor, (, who has descended from the spirit world to support him. ), the deceased, is depicted as a story of human bonding and the passing on of tradition, while the whiskey barrel evaporates and disappears into the clouds above. The "Angel's Share" is depicted in the work, and the mystery of whisky making is blended into the world of Ukiyoe.
Like the profound world of whiskey, the label design is imbued with deep meaning. The Jameson Japan Limited 2018, which will be sold in limited quantities, will go on sale on Tuesday, September 18.
Text_Rei Kawahara
Jameson / Pernod Ricard Japan K.K.
Phone: 03-5802-2671
www.jamesonwhiskey.com/ja-JP/
