From the 90's to the 00's, [Joon] literally led the scene as a skateboard shoe brand.DC (DC)〉.
Decades later, skating is no longer just for kids. As if to coincide with the current trend, "DC" is launching a capsule collection "DCBA by SON OF THE CHEESE" with the theme of streetwear for more urban and sophisticated adults.
As the name suggests, the design director is Kaito Yamamoto of "Son of the Cheese," and the lineup, including chic-looking skate shoes, is appropriate for the first season.
Even as adults, we want to cherish the things we truly enjoy and the precious time we have with our friends... check it out!
Text_Shinri Kobayashi
DCBA by SON OF THE CHEESE
On sale: Friday, September 21
Stores: Approximately 50 stores including RHC Longharman Toyosu, Kawasaki, Minatomirai, Osaka, some JOURNAL STANDARD relume stores, STYLE&PLAY GREAT YARD Omotesando, DC directly managed stores, etc.
In conjunction with the debut, a POP-UP STORE will be set up at Ron Herman's Sendagaya store "R" from September 21 (Fri.) to October 1 (Mon.), featuring the full lineup of the brand. A closing party will be held on Monday, October 1 from 18:00 to 20:00. Designer Kaito Yamamoto and 81BASTARDS will be waiting for you.
Boardriders Japan
Phone: 0120-32-9190
https://www.dcshoes.co.jp
