Photo_Erina Takahashi
The lifestyle brand "niko and ..." handles a variety of genres including apparel, general merchandise, and furniture. On October 13 and 14, the brand's first music festival "niko and ... UNI9UE PARK'18" was held at Shinagawa Season Terrace. niko and" is a brand that enjoys strong support from young men and women, and the event was attended not only by fans of the brand but also by people of all ages.
The first day of "niko and ... UNI9UE PARK'18" was decorated by SIRUP, whose sound is based on black music such as R&B, soul and hip-hop, and Cyclamen, who attract fans with their straightforward lyrics.
SIRUP
Photo_Erina Takahashi
cyclamen (esp. species Cyclamen persicum)
Photo_Erina Takahashi
On the second day, the stage was enlivened by a splendid lineup of performers, including PES & YOSUKE with DJ NON, a unit consisting of PES, a member of the hip-hop group RIP SLYME, and singer/songwriter YOSUKE, as well as Awesome City Club and Rain Parade, both of whom enjoy a passionate following among the youth generation. The stage was enlivened by a splendid lineup of performers.
PES & YOSUKE with DJ NON
Photo_Erina Takahashi
Awesome City Club
Photo_Erina Takahashi
Rain Parade
Photo_Erina Takahashi
GAKU-MC
Photo_Erina Takahashi
Rapper GAKU-MC, who was the festival's last performer for two consecutive days, performed his new song for the first time. The close proximity between the artists and the audience created an exquisite sense of unity that was different from other festivals.
Music was not the only highlight of "niko and ... UNI9UE PARK'18. Many stores lined the food booths next to the venue.
niko and ... COFFEE
AND THE FRIT
rico curry
The crowd was impressed by the exquisite food at the "niko and ... COFFEE" by "niko and", "AND THE FRIT", a French fry store where you can enjoy a combination of dips and toppings from several kinds of potatoes, and "rico curry" located in a residential area in Sendagaya. Butter Chicken Curry & Gapao Rice" located in a residential area of Sendagaya, and other exquisite foods were impressive.
Official T-shirts, sakoshis, badges, rubber bands, and other items were sold at the Nicoand booth. Some visitors were wearing matching items.
Next was the PENDLETON booth. A workshop was held to remake fabric scraps to make coasters and straps.
In addition, there are a variety of activity booths for both children and adults to enjoy, such as slacklining to develop core strength and balance, flying disc to hit a Frisbee target, and bouldering time trials.
Last but not least, here are some photo snaps of visitors! We captured people enjoying "niko and ... UNI9UE PARK'18" in their own way.
niko and ... UNI9UE PARK '18," the brand's first attempt, ended with a great success. As "niko and" proposes not only fashion, but also sundries, furniture, and food, the festival seemed to have a wide variety of contents condensed into a single event.
You can also visit the official website of NICO & CO.Event Sceneandsnapshot (esp. of people)is now on the website. In addition, you can feel the sentiment of the brand, so please take a look.
Text_Ryotaro Miyazaki
niko and ... UNI9UE PARK'18
nikoand.jp/uni9ue_park_2018
nikoand.com
