NEWS

Translated By DeepL

The most powerful collaboration between ag and White Mountaineering is back again. Report on the successful launch event!

UGG®] × [WHITE MOUNTAINEERINGAn event was recently held at "UGG® Ginza" to commemorate the launch of the capsule collection of UGG®. The HOUYHNHNM's editorial department also went undercover at the special night where the designer, Yosuke Aizawa, visited the venue. Here is a report on the night that ended with a great success.

The model presented this time is the one that appeared in the runway show at Paris Men's Fashion Week in January this year. Mr. Aizawa seems to have been inspired by textiles and patterns he has seen around the world. Elements of folklore have been incorporated throughout, and the fusion of high quality suede that can be seen and felt, highly water absorbent wool, and an outsole that boasts outstanding durability make these shoes suitable for riding out the winter.

Ascot WM (dark gray, sand, black) ¥27,000+TAX each

Riki WM (dark gray, black) each ¥32,000+TAX

Riki Lace Tall WM (Chestnut, Black) ¥45,000+TAX each

At the event venue, you will be greeted by trousseaus wearing vibrant styles that seem to celebrate the folkloric atmosphere and mountains of color, while on the other hand, black-tone styles.

The hip-hop crew served as DJs for the event,KANDYTOWNMinnesotah, a member of the

When I actually held the boots in my hands, I could not imagine how light they were from their massive looks! The lightness of the sheepskin boots from [agu®] was reconfirmed. The stitching and laces that define the impression of the collaborative work coexist without detracting from the unique look of the "Ag®" boots. This is a feat only possible through White Mountaineering, which has completely realized numerous collaborations.

Fashion media, brand representatives, industry insiders, and influencers came to celebrate the launch of the collection, and enjoyed cocktails and hors d'oeuvres in hand. A special roulette game was also held, with the jackpot winner receiving a pair of the new boots. It's these little tricks that make the event so much fun, isn't it?

Boots made by [agu®] are perfect for the cold season ahead. In addition to their functionality, they have a kind of "warmth" that only "UGG®" can bring out, which makes them a wonderful "fashion" item. The combination of White Mountaineering's honest and profound knowledge and creation makes this capsule collection even more special.

UGG® directly-managed stores (Ginza, Osaka, Kobe, Sapporo, Omotesando Hills, Mark's Minato Mirai),UGG® Official SiteAvailable at White Mountaineering Daikanyama store, Isetan Shinjuku store and other White Mountaineering stores.

Text_Rei Kawahara


UGG® / Deckers Japan
Phone: 0120-710-844
ugg.com/jp/

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