NEWS

Translated By DeepL

Beams' brand site is all about the "people". Hip content is everywhere!

. "Foresight" is essential for select stores. The leading company in the industry that encompasses not only fashion but also culture, "BEAMS (BEAMS)The vision of the "Mere Old Man" is still broad, and he hooked up with a wide range of people on his own brand website introduced in the previous issue.Contents worth seeing. are published in a number of publications. And so, once again, the HOUYHNHNM editorial staff has curated the contents based on its own prejudice and discretion! The theme is "characters!

First of all, let's take a look at the first content. The first is a Series of articles that unravels the "things and things that interest me now," based on a dialogue with the people and things related to BEAMS from various perspectives.talk".

The photos at the beginning and just above are ,.ENGINEERED GARMENTSThe two designers are Daiki Suzuki, the designer of the "Daikki Suzuki" brand, and Joon Young, the designer of "Daikki Suzuki" and "Daikki Suzuki" of the "Daikki Suzuki" brand.Pilgrim Surf+SupplyThis is a conversation with Takayuki Izumi, the Japanese director of the "Moto" brand, "Moto". I thought it was going to be about hot, hot fashion, but the main topic of the conversation was "motorcycle culture. However, the discussion gradually turned to clothing as well, and after reading the book, I found many discoveries. The method of creating new synergies by linking different things together is indeed a good one.

Next, "BEAMS" staff from all over Japan will propose their own unique styling using items they want to wear now.S/NAP.. from the contents called . . we present the charm of fashion and the street scene, where each individuality shines through.

While the pages have a realistic feel that can be used as a reference for coordination, I was also impressed by the stylishness of the BEAMS staff. The way the pages move is unique, and the fact that each staff member's Instagram account is open to the public is a sign of the new era.

Beams and Space Shower TV have teamed up to launch a joint program in July 2016 calledPLAN B." . An "experimental program" of music and video by musicians and various creators is being developed on the page.

Previously, the Los Angeles-based label "Deathbomb ArcThe first Japanese artist to sign a contract withDos Monosand Tempaley to officially joinAAAMYYYYY. and other super-new musicians. The latest is a genuine entertainer,Ryo Takaiwahas appeared on the scene. Productions that touch the core of the musician are also extraordinary in their craftsmanship.

You have a variety of people appearing in a rhythmic fashion so that everyone can enjoy viewing the various people with different tastes and interests. In addition, there are many other contents such as a dress category and women's topics. It would not be an exaggeration to say that this is a brand site that could only be created by BEAMS, a company that keeps its antennae open to various cultures.

Text_Rei Kawahara


BEAMS
www.beams.co.jp/feature/

TALK."
www.beams.co.jp/special/talk/

s/nap."
www.beams.co.jp/special/it_staff/

PLAN B.
www.beams.co.jp/special/plan_b/201811/

TOP > NEWS