FIRST DOWN, a down jacket brand created in the U.S. in the 1980s, combines high functionality and excellent design, and has become famous not only in the outdoor scene but also among many fashion freaks.
A limited store featuring items from the brand has opened in Aoyama.
Rapper ZEN-LA-ROCK was in charge of the spatial direction of the venue, which was filled with the worldview of the time, including the hip-hop magazine "THE SOURCE," which carried advertisements for the "First Down" brand in every issue, and a recreation of a room reminiscent of America in the 1990s. The space was made in the image of America in the 90's.
Here are some samples of "First Down" styles worn by participants at the reception party held prior to the opening of the limited store.
In addition, an art project by Motoshi "Poggy" Ogi, director of "United Arrows and Sons," is scheduled to start in early December. During the period, items co-created with domestic and international creators will be on sale.
This is a rare opportunity to enjoy the full lineup of "First Down" products with a 90's feel. Don't miss it!
In addition, a feature article by four fashion experts will unravel the charms of "First Down".HOUYHNHNMandGirlfwinham.Please check it out, as it is available at
Text_Ryotaro Miyazaki
FIRST DOWN POPUP STORE
Dates: ［vol. 1］ - Friday, November 30; ［vol. 2］ early December - Tuesday, December 25
Location: OPEN STUDIO ANNEX
Address: Barbizon104, 5-4-27 Minami-Aoyama, Minato-ku, Tokyo
Phone: 070-1303-7144
freaksstore.com/news/2018/10/firstdown-popupstore
