With constant collaborations across oceans and beyond, [Joon] is establishing a firm position in the Japanese street fashion scene.MAGIC STICKThe flagship store "M.S.C.S." will be renamed "MAGIC STICK TOKYO" and reopen on December 21 (Fri.).
For the relaunch, a 15-second teaser movie was released, capturing important moments for the brand, such as lookbook cuts from the archives, photos of collections featuring artists, and party footage.
The video will be produced using nine visions scattered throughout Shibuya, depicting the next generation of Tokyo and global street scenes, art, fashion, and music.NEO SHIBUYA TVThe program will be aired on "The New York Times" from December 15 (Saturday) to December 21 (Friday), 2012.
Designer Konno-san was also involved in the design of the interior, creating a relaxed, high quality space that resembles a high brand despite being a street brand. In addition to the full lineup of collections, there will be accessories selected from Hedy, a vintage select store in Daikanyama, and a space for listening to and purchasing vinyl records. Espresso service will also be available at the bar counter.
SHINY NUP JACKET ¥42,000+TAX each
NIKE AIR FORCE 1 HI VIP "VELOUR" ¥15,000+TAX
MAGIC STICK TOKYO LS T ¥6,000+TAX
MULTIPLE UTILITY BAG HANGER BY CLIPA ¥3,500+TAX
To commemorate the reopening, "MAGIC STICK TOKYO" will also launch a limited-edition product. Not to be missed is a two-color down jacket in lightweight, high-quality shiny nylon color-blocking, which is difficult to find even in Japan. This is a pre-sale only at the new flagship store. With purchase, small wallets with neon colorka labinas will be given away on a first-come, first-served basis!
In addition, the "NIKE AIR FORCE 1 HI VIP "VELOUR"", which was released last month and sold out immediately, will be restocked in extremely small quantities! In addition, the "MAGIC STICK name" will be laser-engraved on Mr. Konno's favorite bag hanger accessory, "CLIPA".
Magic Stick" will open a store in the area surrounding the Olympic Stadium in 2020. With many fans overseas, it is sure to become a new community spot. Whatever the case may be, let's first celebrate the store's new start and vigilantly watch for limited-edition items.
Text_Rei Kawahara
MAGIC STICK TOKYO
Address: 3-62-11 Sendagaya, Shibuya-ku, Tokyo
Hours: 12:00 - 20:00
Phone: 03-6434-5504
Closed: No regular holidays
www.magicstick-xxx.com
