NEWS

Translated By DeepL

A product with a 60's American feel.TAGS WKGPTY PRODUCTIONS' 2019SS collection.

[Joon] is known for his graffiti-culture artistry and his ability to drop a message.TAGS WKGPTY PRODUCTIONS, Inc.The theme of the 2019SS collection is "Warehouse". The collection is a collection with a good amount of power, infused with elements of the American 60's.

The distinctive portrait of a woman is inspired by an advertisement that appeared in the American weekly magazine "Life" in the 1960s. The phrase "up up and away" was a copy of an American airline at the time, meaning "higher and farther away.

The use of typefaces and wood calligraphy used in "Avant Garade," a magazine first published in 1968, and other such features, while not showy or ornate, show the attention to detail that has gone into the design. The simple design with a twist will play a role in your spring and summer coordination.

The 1960s in the U.S. was a particularly intense period in modern American history, with the beginning of the Vietnam War, the flourishing of the flower movement as a counter to the Vietnam War, and the assassinations of President Kennedy and Martin Luther King, Jr. It would be an exciting experience to wear clothes with this background in mind.

Text_Keisuke Kimura


Morioka design Office
Address: 3-42-8-208 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6438-9604
www.moriokadesignoffice.com

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