has been leading the scene since the early 70's, long before the current surfing boom.Lightning BoltThe brand was created by cutting out the lightning bolt logo used by legendary surfer Jerry Lopez and his friends as a symbol. Gerry Lopez, a legendary surfer, and his friends cut out the lightning bolt logo that they used as their symbol mark and branded it. Later, the surfing movie "BIG WEDNESDAY," in which Gerry Lopez appeared, became a huge hit and made the brand famous. It is no exaggeration to say that the brand is now an indispensable part of the surf culture.
The new line, "LIGHTNING BOLT BLACK LABEL," is a new line that captures the bad, provocative, and sexy youth culture of the board culture of the 70s and 80s. RHC Ron Herman" in Spring/Summer 2019. Here are a few looks we just received.
The lineup includes hoodies, T-shirts, and open-necked shirts with a variety of graffiti, including the well-known lightning bolt logo. The lineup includes hoodies, T-shirts, and open-necked shirts featuring the familiar lightning bolt logo, as well as a variety of graffiti. While wearing the open atmosphere of surf and skate culture, the silhouettes and designs also include modern elements.
Also, on March 1 (Friday), the day the items go on sale, an event will be held at "Ron Herman Sendagaya" with photographer Rip Zinger, who is a close friend of Jerry Lopez, as a guest. Visitors will be able to view and purchase photos expressing the world of the new line and see rare vintage boards from the "Lightning Bolt" collection.
Lightning Bolt Black Label's products are a perfect blend of surfing and fashion. Visit the store to find your wardrobe for the coming spring.
Text_Ryotaro Miyazaki
LIGHTNING BOLT BLACK LABEL LAUNCH EVENT
Date: Friday, March 1, 19:00-21:00
Venue: Ron Herman Sendagaya "R
Address: Address: 2-11-1 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-3402-6839
rhc.ronherman.com
