Isetan Shinjuku Men's BuildingThe anniversary model lineup is more extensive than ever before.
We thought of an appropriate theme for the commemorative timing and arrived at an archive. We have reissued the masterpieces that made the brand famous in the past. The archives are a great way to introduce ourselves to customers who are picking up the brand for the first time, and for those who have known the brand for a long time, they will have a strong emotional attachment to the brand," says Shun Watanabe, Men's Contemporary Buyer.
Of the approximately 60 brands lined up on the sales floor, about 25 brands have worked on their anniversary models, which went on sale simultaneously on Wednesday, March 6. The following is an excerpt from the list.
N.HOOLYWOOD ¥26,000+TAX (EACH PRICE)
Daisuke Ohana, designer of "N. Hollywood," picked up his favorite checks from the vast amount of original fabrics used in past collections and made them into oversized shirts. The fact that all of them are woven patterns rather than prints is also a highlight.
A.P.C. ¥39,000+TAX
A reissue of the 1994 coach jacket that became a hit with its message on the back that caused a stir in the recycling fad business. The "100% PURE JUNK, NOT RECYCLABLE" logo is subtle in tone-on-tone on polyurethane coated cotton.
AURALEE ¥20,000+TAX (EACH PRICE)
Auralee is riding a wave of momentum, including a runway show in Paris in March. The "Selvig Weather Shirt," which was the catalyst for the brand's success, is being reissued. The key features of this shirt are the design that makes use of the ears, which are normally cut off, the oversized fit, and the original weather cloth.
White Mountaineering ¥65,000+TAX
The windbreaker that has been made since the company's inception has been brushed up with today's mood and technology. The blue and black color palette, oversized silhouette, and the latest water-repellent and breathable material, Saitos, are the finishing touches.
MARGARET HOWELL ¥27,000+TAX
The pullover stand collar shirt was named "My Favorite Shirt" and was one of Margaret Howell's most beloved pieces. This is expressed in black-and-white stripes and plain fabric.
nonnative ¥69,800+TAX
The "collarless shirt" is a masterpiece that has become so popular that it is now considered a "non-native". This shirt has been updated with Toray's ultra-suede, a larger body width and length, and a larger silhouette.
TS（S） ¥46,000+TAX（JACKET）, ¥27,000+TAX（SHIRT）, ¥27,000+TAX（SHORTS)
The lineup includes jackets, shirts, and shorts in a combination of four checks, featuring a crazy patchwork pattern that is highly acclaimed overseas. The lineup includes jackets, shirts, and shorts in four different checks, and the same fine craftsmanship that is characteristic of TS(S), such as matching the patterns on the body and pockets.
SCYE ¥62,000+TAX
The "Dollar Rag Jacket" was the name of the shoulder that combined the best of the dolman and raglan styles that had been developed since the brand's inception. The soft silhouette that wraps around the shoulders made fashionistas swoon. This jacket has been reissued in a larger pattern and heavy cotton canvas. It is available in two colors, green and black.
SOPH. ¥26,000+TAX（KNIT）, ¥31,000+TAX（PNANTS）, ¥2,500+TAX（CHARCOAL)
The brand name of "Sof," which now operates several brands including "Sofnet" and "FCRB," was reissued from its original launch and placed on the finger-hole knitwear, ventilation pants, and binchotan that dominated the market at the time of its launch.
GRAPHPAPER ¥68,000+TAX (EACH PRICE)
As the name suggests, this is a reissue of a store coat made for store staff. The shawl collar has been replaced with a notch lapel, and the patch pockets have been updated to flap pockets for a more modern look. The texture of the high quality synthetic fiber with a wet feel is also irresistible.
Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu
Isetan Shinjuku Men's Building 6F = Men's Contemporary
Open: 10:30 - 20:00
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
www.instagram.com/isetanmens_contemporary
www.imn.jp
