Based on the four basic fashion styles of American traditional, sports, work, and military, the collection is a modern update of scenes from America's most exciting era, and gives shape to them.BEAMS PLUS〉.
This year marks the 20th anniversary of its birth, and to commemorate the occasion, a documentary looking back on its 20-year history is being released on Monday, April 15, 2019.
The 20-year history of the brand and its future are condensed into a 20-minute video. The title of the video is "What is BEAMS PLUS?", which asks the question, "What is BEAMS PLUS? The documentary focuses on interviews with designers, brands, stylists, and others involved with BEAMS PLUS, asking the question, "What is BEAMS PLUS?
For example, the staff of BEAMS, including the past directors of BEAMS PLUS, as well as Andrea Kane, Creative Director of Woolrich International, Tomoki Yuma, stylist, Daiki Suzuki of Engineered Garments, and Shinsuke Kojima of Captain Sunshine, are among those who will be discussing the brand. Daiki Suzuki of Engineered Garments, Shinsuke Kojima of Captain Sunshine, and many others from Japan, Italy, London, and the U.S. will talk about the brand.
What kind of brand is BEAMS PLUS? And what is the core of the brand that has remained unchanged even after 20 years of history and turning points of the times?
While tracing the history of a single brand, the perspective is objective, so the content is enjoyable enough to be used as a clue to understanding the history of fashion. We encourage you to take a look, even if you are not a fan of the brand.
Text_Shinri Kobayashi
BEAMS PLUS
www.beams.co.jp/special/beamsplus/
