Street culture is taking the world by storm in today's fashion scene. [Joon] is a part of this movement.YOUTH OF PARISHave you ever heard of a French brand called "Maisons"?
In a manner unique to this era, the company dares not to have a physical store, but instead basically focuses on its online store, and each time an item is released, it is said to sell out immediately.
The designer of Youth of Paris, Alexandre Lopez, is a close friend of artists such as Kanye West, Pharrell Williams, and Asap Rocky, and his personal connections are one of the factors that have accelerated the momentum of the brand.
A pop-up store will be held at the select store "PULP" from May 3 (Fri.), where you can enjoy a wide range of "Youth of Paris" lineup.
During the exhibition, many of the brand's key items, such as hoodies and T-shirts, will be on display. This is a rare opportunity to purchase apparel that is usually only available on the official website on the spot. Designer Alexandre Lopez will also be in the store to sign autographs. In addition, a set of stickers will be given away to those who purchase the products.
Youth of Paris" is a street brand that stands out from the crowd. Please check it out in the store.
Text_Ryotaro Miyazaki
YOUTH OF PARIS POP-UP SHOP
Dates: Saturday, May 3 - Sunday, May 5
Venue: PULP
Address: 6-19-20 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6773-1209
pulp.four-one-seven.com
