Monday, May 20, is considered the birthday of jeans . [Joon].Levi's®.For the past several years, 501® has celebrated "501 Day" by collaborating with an artist to create a special piece of 501®. And for 2019, the collaborator is Heron Preston, who is a flying bird in the sky.
LEVI'S® x HERON PRESTON FOR LEVI'S® 501® DAY 2019 ¥55,000+TAX each
This time around, the men's and women's 501® have been boldly redesigned in Heron's style. The men's version features a black and white tie-dye pattern, while the women's version is a pop of neon orange, a color synonymous with Heron. While retaining the DNA of the original, the new 501® also features an orange waist label, inside-out back pockets, and red tabs that are attached without bending down, all of which are carefully designed details.
HOUYHNHNM" also conducted an interview with Heron himself via e-mail. We asked him about his relationship with "Levi's®," this project, and his thoughts on Japan.
-Do you wear Levi's® on a regular basis?
Heron: Of course I will wear them. Levi's® is the one and only denim brand for me . . I sometimes dig vintage Levi's®.
Also, I was born in San Francisco . Levi's® was also born in San Francisco. With this background, it is even more of an honor to work with them.
-How did this collaboration come about?
Heron: We connected through Virgil (Virgil Abloh) when we did our first presentation in Paris in 2017. From there, for a while, we made and discussed things over and over again. But you can't make something good unless you have a close relationship between the two. So, we built a relationship anyway. And here we are.
-What are some of your favorite aspects of this work?
Heron: It's not my favorite aspect, but I like the process of making things. . researching the market, creating a story from inspiration, making prototypes, and seeing people wearing them on the street. . Every step of the process is an exciting moment for me.
-What kind of coordination do you recommend for this work?
Heron: Personally, I like to tuck in a white T-shirt. . You can add sneakers, sunglasses, a wallet chain, etc. to it.
-Do you plan to continue the collaboration between the two?
Heron: I don't know what will happen, but both I and Levi's® hope that the relationship will continue, and I am sure that there are many more ideas!
-. Finally, what would you like to say about the street scene in Japan?
Heron: I've traveled to many countries, but Tokyo in particular is the most inspiring city of all. . Also, I've never seen a city where so many records are played. By paying attention and looking at the details, there are so many things you can only experience in Tokyo. I love it.
This work will be available only until Saturday, May 25. There are only a few days left, but be sure to check out this special bottle filled with Heron's thoughts and feelings at the store!
Text_Keisuke Kimura
LEVI'S® x HERON PRESTON
Sales period: May 20 (Mon.) - May 25 (Sat.)
Available at: Levi's® Store Harajuku , United Arrows Harajuku
Phone: 0120-099-501
www.levistrauss.co.jp
