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Translated By DeepL

Up-and-coming eyewear brand, Blanc. A pop-up event is currently being held at Isetan Shinjuku Men's Building.

A Japanese eyewear brand launched in 2012.BLANCThe glasses are made by skilled craftsmen in Sabae City, Fukui Prefecture, a famous production center for eyeglasses. These glasses are produced by skilled craftsmen in Sabae City, Fukui Prefecture, which is famous for eyeglass production.

The pop-up event of the brand, which has been attracting attention from inside and outside the industry, is being held at the "Isetan Men's Building 2F=Men's Creators" in Shinjuku.

¥30,000-40,000+tax

In addition to the full Spring/Summer 2019 collection inspired by 90s British musicians, 70s geeks, and more, there will also be limited edition items with flat glass lenses created especially for this event.

Designer Toshiyuki Watanabe will be in the store on June 1 (Sat) and 2 (Sun). This is the only place where you can see the full lineup of this season's products, so be sure to include this event in your weekend plans.

Text_Rei Kawahara


BLANC Pop-up Event
Location: Isetan Men's Building 2nd floor = Men's Creators Pop-up Space
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
Period: May 29 (Wed) - June 4 (Tue)
www.blanc-products.com
Instagram:@blanc_official

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