NEWS

Translated By DeepL

The latest collection from Miroc, a 15-year-old brand that has entered a period of deepening.

Fifteen years as a domestic brand. Even though the brand has not followed the scene at a rapid pace, it has attracted many fans with its sure footsteps, keeping at its core the idea of "real clothes with a traditional twist," which has been one of the brand's concepts since its establishment.MilokIt is.

Inspired by London and Tokyo, the theme of the 2019-20 Winter Collection is entitled "STEAM, STEAM."

The steam that rises from the wire mesh at the foot of the subway line in the city can be felt as warm and universal as in any other city, be it London or Tokyo.

Even in the cold face of the city, there are moments when we feel nostalgic and tender moments. This collection is close to that kind of feeling, and is made with an abundance of carefully selected materials.

I won't go into details, but the vast majority of the clothes from this season's "Miroku" line are made at factories of the highest quality in Japan, and I'm sure you'll be wondering, "What's the price range for this? It's hard not to be annoyed by the fact that the clothes are produced in the same environment as such and such brands, but at such a low price point! I would like to say to myself, "What's wrong with such a price range? This is where you can sense the spirit of not doing anything halfway in declaring the theme of the collection.

The main products handled areAlso covered in HOUYHNHNM.. at our directly managed "Good Loser" store. See for yourself the convincing finish.

Text_Rei Kawahara


[Milok]
www.milokweb.com

GOOD LOSER
Address: 1-3-11 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6455-1440
Hours: 13:00 - 20:00

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