If "New Balance" is a neutral, the edgier design is the result of a full-fledged launch in 2018.tokyo design studio new balanceThis is the charm of the brand "Auralee" and "Nanamika. The fact that past collaborators have been Auralee and NANAMICA is also an indirect indication of the brand's character.
The Tokyo Design Studio New Balance apparel collection will launch on July 13, 2019, ( Sat ).
Each item in this collection is carefully hand-dyed and bio-processed to give it a soft texture despite its heavy weight. Two tops and one pair of shorts are available in unisex sizes and in solid colors of black and beige.
GARMENT DYE T-SHIRTS
Color: HMP(BEIGE)/BK(BLACK) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥11,000+TAX
This T-shirt has a wide body width and slightly shorter length silhouette, and the pattern without sloping shoulders allows it to be worn regardless of gender or body size. In addition, the hem, pocket openings, and other disconnected details create a lightweight feel.
GARMENT DYE HOODED T-SHIRTS
Color: HMP(BEIGE)/BK(BLACK) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥15,000+TAX
This T-shirt has a big silhouette with French sleeves that can be worn by all genders and physiques. The double-layered hood with a beautiful silhouette and drawcords inspired by shoe laces add to the attention to detail. The hem and pocket openings are also cut off for a lightweight look.
GARMENT DYE SHORTS
Color: HMP(BEIGE)/BK(BLACK) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥13,000+TAX
With an elastic and drawcord waist specification and a neutral relaxed silhouette, it can be worn by all genders and physiques. It also adds a New Balance-inspired detail by using a drawcord inspired by a shoelace. In addition, the hem, pocket openings, and other cut-off details create a lightweight look.
The white-colored body is printed with the work of LA-based photographer Yoshihiro Makino, who shot the campaign visuals for the capsule collection launched in March 2019, in one tone, with a different color for each product. The lineup also includes items with an abundance of artistry, with each product printed in a different color and a one-tone print.
GARMENT DYE T-SHIRTS(PRINTED)
Color: SST(WHITE) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥12,000+TAX
This art-like T-shirt is screen printed on top of the product with a landscape of White Sands National Park in New Mexico taken by photographer Yoshihiro Makino, and each print has a different look and feel. The T-shirts are hand-dyed and bio-processed, and feature a soft texture despite their heavy weight.
GARMENT DYE HOODED T-SHIRTS(PRINTED)
Color: SST(WHITE) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥16,000+TAX
GARMENT DYE SHORTS(PRINTED)
Color: SST(WHITE) Size: M/L/XL(Unisex) Material: Cotton 60% Polyester 40% Price: ¥14,000+TAX
In conjunction with the launch of this apparel collection, some stores will also focus on handcraft, exhibiting the work of LA-based ceramic artist MARYAM RIAZI( and MARYAM RIAZI), curated by Yoshihiro Makino. The exhibition will feature works by LA-based ceramic artist MARYAM RIAZI( and Mariam Riazi). This is a rare opportunity to see a special installation where MARYAM's ceramics, which will be exhibited for the first time in Japan, and Tokyo Design Studio New Balance's clothing intersect, allowing visitors to feel the craftsmanship of Japanese and American handcrafts.
Works by MARYAM RIAZI
As a lifestyle item, this quiet-toned yet strong product will touch many people's heartstrings. If this is the case, don't forget to check out the release date, July 13, ( Sat. )!
Text_Shinri Kobayashi
New Balance Japan Customer Service Center
Phone: 0120-85-0997
