NEWS

Translated By DeepL

A journey to find the two sides of the same coin and the point of harmony. About the brand Semo, the brand favored by the experts.

Hiroyuki Ueyama started this brand from the 2012 Spring/Summer collection.SemohSemeau is a designer who has cultivated an exceptional knowledge of fabrics and garments and French antiques during his career. The designer's outstanding knowledge of fabrics, garments, and French antiques, cultivated over the course of his career, is at the core of CEMEAU's creativity, and you can sense the coexistence of a dignified atmosphere created by skilled craftsmen and the elegance of a Western breeze.

The following is an excerpt from the Fall/Winter 2019 collection of Semo. The look has a sense of tension.

In these days when all boundaries are blurring, this collection is about harmony in order to exist as "two sides of the same coin". They are looking for a point of harmony between the contrasting elements of daily life, such as the feeling of freedom when you are at home and the feeling of tension when you are outside.

This collection was born from the idea that "the words we exchange and the clothes we wear are the first line of communication and recognition of others. While extraordinary and sparkling vests and pants appear in this collection, basic items such as sweatshirts that are useful for everyday coordination are also incorporated.

All looks, including women's, areHome Pageat the following link. Please also check out the movie to learn more about the collection.

Experts are unanimous in saying that "SEMO" is a good brand. Please check it out.

INFORMATION

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semoh.byhiroyukiueyama.com

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