It has been a long time since the fashion recession was called a recession, but new brands are being born one after another. Of course, there is a mixture of good and bad, but we would like to introduce you to some of the most "gem candidate" brands.
The name of the brand is LENO. Technically, the brand debuted in Fall/Winter 2015, but the men's line launched in Fall/Winter 2019.
There is no seasonal theme, but rather the brand's thesis is to analyze the historical background and manufacturing process of vintage clothing and create items that can be used for many years and then passed on to the next generation.
Silk blend shirt with original check textile .
Each sweater is hand-knit by artisans with great care from warm wool mixed with royal baby alpaca.
The design sources range from Levi's jeans from the 1930s and 1940s to army pieces from around Europe and the United States, and the inspiration is digested and refined in a modern way.
The base source is the "one-pocket" commonly known as the 1930s, with workwear details organized and neatly arranged.
The design is based on a 1940s royal navy duffle coat , brushed up for town use.
Clothes that look good with age, a difficult task, but the authenticity and timeless design that resides in these clothes may clear up that problem as well. This is a promising newcomer.
GOOD STANDING Co.
Address: 1-10-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6447-2478
