Edouin's Showa-era jeans store at Tokyo Culture.

Space on the 4th floor of BEAMS Japan in Shinjuku, Tokyo.tokyo chart by beamsA leading Japanese jeans manufacturer established in 1947 in Tokyo, Japan.EDWINThe pop-up store is now open.

The store is a reproduction of a Showa-era jeans store. The denim-colored dharma dolls were made for this purpose! and other special items such as denim happi coats, tote bags with pockets, and jeans with flashers attached that cannot be found anywhere else.

The interior of the store expresses the fragrance of the good old days. Special items such as happi coats with katakana characters, which are not usually seen, are lined up.

Jeans in a rice bag! Iconic idea product.

Taraxacum albidum (species of white grotto)Key visuals by. The illustrations are not dirty, but erotic.

T-shirt with cheerful illustration of katakana "edouin". It may be good as souvenir goods.

Illustrator Yutampo Shirane was in charge of the key visual for this pop-up. T-shirts featuring the same illustration are also a highlight of the event. The event is well worth a visit for its logical link to the worldview of BEAMS JAPAN and Tokyo Culture, both of which promote Japanese culture.