JOURNAL STANDARD relume's new brand drops a video store vibe.

It is usual for a film to start the main feature after the opening and credits have been played. On the other hand, there is a pattern in which the main feature film suddenly runs for a few minutes before the opening begins. This technique is called a cold opening.

And now, the "JOURNAL STANDARD relumeThe name of the brand launched by "COLD OPEN" is "COLD OPEN.

COLD OPEN CINE PHILL CLUB TEE ¥5,000+tax each

COLD OPEN KIM's STATEMENT L/S ¥6,000+tax each

COLD OPEN KIM's TV PRINT L/S ¥6,000+tax each

COLD OPEN KIM's STATEMENT SWEAT ¥11,000+TAX

COLD OPEN KIM's TV PRINT SWEAT ¥11,000+TAX
Kei Tanaka, a graphic designer who has worked on product design and art direction for renowned brands, is in charge of the design.

The brand aims to embody the atmosphere of "local video stores" that are no longer seen in the present age, as well as movies, and this season, which marks the launch of the brand, the motif of the popular video store "KIM'S VIDEO" that once existed in New York is incorporated into the artwork. The artwork for this season's launch incorporates motifs from "Kim's Video," a popular video shop that once existed in New York.

The lineup includes T-shirts, long sleeves, sweatshirts, and other daily-use items, and the graphics by Kei Tanaka are quite impressive. The finish, which looks like vintage clothing, is as good as it gets.

An exceptional collection for movie fanatics. Please check it out at the store.