Margaret Howell's Jinnan store celebrates its 20th anniversary. Limited items on sale.

MARGARET HOWELL JINNAN, which opened in 1999 as a flagship store in Japan, will celebrate its 20th anniversary this fall.

At that time, there were still almost no stores in Japan where a fashion brand combined clothing, home products, and a café. However, "MARGARET HOWELL JINNAN" was one of the first to present a new way of doing business in such an era. In a manner of speaking, it can be said to be a pioneer of the "lifestyle store.

Cafe space adjacent to Jinnan store.

Margaret Howell, a leading British clothing designer, seeks good quality, constantly updates modern classics, and places importance on providing comfortable and long-lasting products. Margaret Howell's worldview of total lifestyle production is expressed in this Jinnan store.

FrescoVASE ¥17,000+TAX, FrescoBOWLL ¥12,000+TAX, FrescoBOWLS ¥6,200+TAX
Release date: October 23 (Wed.) *Jinnan store only

To celebrate its 20th anniversary, this year's exhibition will focus on furniture and home products selected by Margaret Howell's own aesthetic eye, starting on October 23. The exhibition will also feature special items from Fresco, with which Margaret Howell collaborated for the first time in 2017, and which are on display in the Tate Edit store in the Tate Modern, the National Museum of Modern and Contemporary Art in London, where she serves as guest curator. The special items are also exhibited in the Tate Edit shop in the Tate Modern, London's National Museum of Modern and Contemporary Art.

In addition, a talk show with Tsujino of "Fresco" will be held on November 3 at the same time. The cafe will serve eggs benedict, one of the archive menu items, for a limited time only.

Eat, see, touch. Celebrate Margaret Howell's 20th anniversary.