NEWS

Translated By DeepL

Summer is here! Cool and evolved "Nike Air Lift" is released.

Nike_Air_Rift_Breathe_WMNS_56539

Women's Airlift Breeze ¥10,260+TAX

NIKE SPORTSWEAR's epoch-making "Nike Air Lift" shoe, with its innovative look of a separate toe section, caused controversy when it was first released in 1996. The latest version of the Air Lift is the "Air Lift Breeze" with a mesh upper.

Nike_Air_Rift_Breathe_56540

Men's Air Lift Breeze ¥10,260+TAX

In conjunction with this, a special content "Nike Air Lift and Japan" celebrating the 20th anniversary of its birth has been released and distributed. The iconic models and oriental-inspired illustrations depict the 20-year lineage of the shoe, which was developed with inspiration from Kenyan runners, interpreted as a modern version of the tabi socks in Japan, and embraced by the fashion scene.

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. In addition, comments from two creators representing the Tokyo fashion scene were also presented.

Hirofumi Kiyonaga, (SOPHNET.Representative )
I liked the innovative style of the Nike Air Lift, which can be worn barefoot, and I have worn them often since their birth. When I first saw them, I was impressed by the innovative tabi-like shape, which reminded me of Nike's fun and freedom. When you actually put them on, you can feel the unique comfort that is not only comfortable but also recognizable just by putting them on. This year marks 20 years since their birth, but what is most wonderful is that the design approach of that time still looks fresh today. In addition, the fact that the shoes had solid functionality as sports shoes and the timing was right for Japanese fashion, which at that time 20 years ago had an appetite for new things, are probably the reasons why these shoes were accepted in Japan. I myself still wear them often in the summer, and I think they are a complete product that makes you want to see and wear them in a variety of colors.

Daisuke Gemma ( Creative Director )
. the introduction of the Nike Air Lift was shocking. I think the unique and advanced design is a perfect example of Nike's innovative attitude. I was living in London when the Nike Air Lift was born, and at that time, there was not much of a boundary between street and mode in London, and mixing sneakers like the Nike Air Lift on the feet of designer brands was accepted as a natural way of wearing shoes. It was accepted as something natural. In the 20 years of its history, the Nike Air Lift has been available in a wide variety of colors, but I am personally particularly impressed with the original black and green color. I still feel like wearing them every now and then."

The release date is scheduled for Thursday, June 9,NIKE.COM/SPORTSWEARand at select Nike Sportswear retailers. This model has the stability of a sneaker and the comfort of a sandal. A great choice for the summer season.

Text_Hiroshi Yamamoto


NIKE Customer Service
Phone: 0120-6453-77
NIKE.COM/SPORTSWEAR

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