Create your own swatch! You can use artwork from six up-and-coming artists!

Nowadays, many things can be customized, and it is easy to create something that is unique to you and your friends. We understand the desire to have what is popular in the market, but we believe that the desire to have something that only you can have is the basic principle of fashion.

Swatch, the leader in casual watches, will be dropping a customization service.

The service, called "swatch x you," is a limited-time event featuring exclusive artwork created for Swatch by six up-and-coming artists (Chocomoo, Jun Inoue, Kosuke Kawamura, Ouma, yoshi47, and transparent line). This is a limited time event.

Customize your clock freely on the square art.

Chocomoo

Jun Inoue

Kosuke Kawamura

Move the clock up, down, left or right on the touch screen to simulate the position of the clock . Once the color of the clock is selected and ordered, the process from printing to packaging takes approximately 20 minutes! A 15-character message can be added to the back of the dial, making it easy to create a personalized, one-of-a-kind clock.

Ouma.

transparent line

yoshi47

Isn't it wonderful that the same pattern can be used to create something completely different?

On December 25 (Wed.) and 26 (Thu.), there will be live painting by yoshi47, Chocomoo, Transparent Line, and Jun Inoue. Keep an eye out for Swatch, which skillfully sessions with the next generation of artists, both in the past and in the present.