Lifestyle brand from GermanyMCM (MCM)The company's approach to luxury is not limited to the boundaries of Western and Eastern cultures. Crossing cultures from the West to the East, the brand has gained support from a wide range of people for its approach that is not bound by the boundaries of luxury.
And now, for the first time in about five years, a collaborative line with "PHENOMENON" will be released.
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Coat ¥91,000+TAX, Tank top ¥26,000+TAX, Full-length pants ¥67,000+TAX, Shorts ¥49,000+TAX, Bag ¥33,000+TAX
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Sweat top ¥91,000, full-length sweatpants ¥67,000, half-sweatpants layered on top ¥49,000( all excluding tax )
TAKESHI OSUMI, founder of "Phenomenon," designed the collection under the theme of "STRICTLY ROOTS," incorporating the roots of "MCM," which has walked as a heritage brand, and "Phenomenon's" hip-hop and street culture. The result is a mix of elements that TAKESHI OSUMI finds interesting today.
The product will be sold at a pop-up store on the first floor of the men's building at Isetan Shinjuku from January 22 (Wed.) to February 4 (Tue.). After that, it will be available at some stores of "MCM" and online.
MCM by PHENOMENON POP UP STORE
Dates: January 22 (Wed) - February 4 (Tue)
Location: Isetan Shinjuku Men's Building 1F
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
jp.mcmworldwide.com/en_JP