If you are looking for sophisticated sneakers for adults, visit the Yoke pop-up at Isetan Shinjuku Men's Building.

ROSIE ¥35,000+TAX

Urban yet functional. A Tokyo-based sneaker brand that is attracting attention for its designs that are distinctly different from those of sports manufacturers.YOAK.will hold a pop-up store for a limited time from January 22 (Wed.) on the B1 floor shoe floor of the Isetan Shinjuku Men's Building.

This event will be held prior to the launch of the 2020SS season. In addition to the regular in-line models, there will also be a limited edition model for the Isetan Shinjuku Men's Building. The event will allow visitors to fully enjoy the clean world view of "YORK," which is "designed to be worn with jackets and shirts.

JOURNEY ¥36,000+TAX

The "JOURNEY" model is designed for business trips, travel, and fun. The upper is made of cordura nylon with excellent corrosion resistance and water resistance, and the sole is made of Vibram sole with excellent corrosion resistance and abrasion resistance. It is an all-weather shoe that covers everything from the city to the outdoors.

CHARLIE ¥25,000+TAX

The "CHARLIE" has a minimalist impression by using a single piece of leather for the upper. The leather sole has been adopted from this season, giving it an even more mature look.

NORMAN ¥28,000+TAX

The "NORMAN" sandals are eye-catching with their thick, leather-wrapped insole and shark sole. While the look of the sandal is impressive, the shark's tooth-like outsole also has a functional aspect, providing a firm grip even on wet surfaces.

The recently released movie of "York" for the 2020SS season. The movie features Hitoshi Suzuki, who is currently active as an actor, as a model. He talks about the "journey" associated with the new JOURNEY model, which is now available in a special order from Isetan.

If you can't make it to the Isetan Shinjuku Men's Building during the event, don't worry. In conjunction with this eventYork's online storewill be holding an order-taking event for in-line models. Every time new products are released, they sell out in the blink of an eye. If you want to make sure you get your hands on one, check this out as well.