Launched in 1994, CK ONE is said to have sparked the freshener boom. I am sure that some of HOUYHNHNM's readers will recall that refreshing scent when they hear this name. Inspired by this masterpieceCALVIN KLEINA new line of
First up is CK ONE Jeans & Underwear. The jeans collection includes sweatshirts and T-shirts with bold logos, as well as basic jean jackets and jeans. The underwear collection, which includes boxer shorts and other items, is so cool with its clean, simple design that you will want to buy them in bulk.
The "CK EVERYONE Fragrance" is the brand's first environmentally friendly fragrance that uses mainly natural ingredients without animal products. It is a refreshing fragrance that combines a woody base note that evokes an adult mood with a refined sweetness of orange oil and citrus, and is strangely not unpleasant to wear. The fact that it was created by Alberto Morillas, the master perfumer of the first "CK ONE," also shows the effort that went into it.
, and as if to celebrate the launch of the new line, the campaign visuals feature an impressive array of faces. . including musician and actor Elliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy Ziop, and models Carl Taylor and Parker Van Noord. The unique design features messages surrounding the performers.
To coincide with the launch of the new line, a pop-up store will be open on the second floor of "Shibuya Scramble Square" from Friday, February 28 to Tuesday, March 31. This is an opportunity for visitors to get a first-hand look at the products.
A newcomer to the "CK ONE" concept has been born. Whether you were hooked at the time or not, take this opportunity to check it out.
