A pop-up by four up-and-coming brands that evokes the dawn of a new era. It will be held at UNITED ARROWS & SONS.

Four up-and-coming brands, DAIRIKU, HIDAKA, RICE NINE TEN, and SUGARHILL, which are leading the next-generation men's fashion scene in Japan and garnering support from various fields, will hold a pop-up event will be held at UNITED ARROWS & SONS from February 29 (Sat).

The theme is "GOOD EPOCHS". During the event, items from each brand will be on display, and a limited number of collaboration novelties will be distributed to those who purchase items.

We can't wait to see what kind of chemical changes will occur between these four groups, who are of the same generation but have different origins and vectors of creation!