CLOSE
NEWS | TIE UP

A New Development for the Black Hiace. The first "PLAY HIACE" project will turn the inside of a car into a music studio!

HOUYHNHNM has also been following the "Black Hiace". The "black Hiace" is also being followed in "Huinamu".STARBASE CorporationIf the "TOYOTAThis is a new development in the "Drive Your Teenage Dreams" project, a project to create new ways to enjoy cars, launched hand-in-hand with the

The car is a playground that creates fun moments and reminds us of our childhood when we innocently enjoyed everything.

As the first video of "PLAY HIACE," which expresses the idea that "a car is a secret base" in "Drive Your Teenage Dreams," a video showing the interior of a Hiace transformed into a sound studio has been released.

The first "PLAY HIACE" project, "HIACE Sound Studio," featured a collaboration between Matt Cav, a music producer who is now gaining worldwide attention and was chosen by Alicia Keys herself to win the remix contest sponsored by "Splice" and was invited to the 62nd Grammy Awards, and MIYACHI, an up-and-coming rapper who has recently been working as a model. Matt Cab, and MIYACHI, an up-and-coming rapper who is also a model, recently appeared in collaboration to create original music.

The sounds of the engine, doors opening and closing, blinkers, and all other sounds of the Hiace were sampled and crossed with sounds used by "Toyota" of America in their commercials in the 90's to create the track.

The video includes a series of stories from Matt Cab's first meeting with the Hiace and the transformation of the rear section of the car into a studio for sound production to the birth of the song with the rapper MIYACHI. The video is a documentary of the birth of a song from a single Hiace.

Please watch the video to the end and listen to the finished music. The sound is so outstanding that it is hard to believe that it was created from a Hiace rather than a recording studio.

This new development of "Drive Your Teenage Dreams" shows the new possibilities of "Toyota" to the digital native generation that has long since moved away from cars. We cannot take our eyes off this new development.

INFORMATION

TOYOTA

toyota.com
Instagram:@toyota_jp

Add this entry to Hatena Bookmarks
TOP > NEWS

Related Articles#TOYOTA

See more