NEWS

Translated By DeepL

Celebrating the 100th anniversary of New Era! The masterpiece archive in collaboration with Yohji Yamamoto has been rearranged and revived once again.

59FIFTY® ¥14,000+TAX
A reissue model of the 59FIFTY® made in 2013 for promotional use only. Navy wool body with silver embroidery of the "(Yohji Yamamoto)" logo.

As its name suggests, the headwear brand "New Era" will celebrate its 100th anniversary in 2020, while paving the way for a "new era. The brand's presence is not limited to the baseball world, but has established a solid position in street fashion as well.

The "59 FIFTY®", which was created in 2013 for a promotional purpose, was the first of many collaborations between New Era and Yohji Yamamoto. Starting with "59 FIFTY®," which was created in 2013 for the proportions, the brand has released collaborative items on a regular basis. It is still fresh in our minds that the brand has gained a high level of support from many fashion freaks.

To commemorate the 100th anniversary of New Era, a total of 16 reissued models arranged from the archives of the Yohji Yamamoto collaboration models will be released. These are masterpieces that transcend the boundaries between mode and street, and are a must-see for those who have missed out on purchasing them!

59FIFTY® ¥14,000+TAX
Arranged collaboration for 2019 release. Yohji Yamamoto Pour Homme's brand label is incorporated into the 59FIFTY®. This is a very small lot item with a limited number of stores.

9THIRTY™ ¥11,000+TAX
The design is based on the first model for sale in 2014. . black embroidery on a black "9THIRTY™" body.

Low Profile 59FIFTY® ¥14,000+TAX
The design was inspired by a model released in 2018 , reversing the logo and colors from that time. This model was produced in extremely small quantities with limited stores.

9FORTY™ ¥13,000+TAX
Based on the 2016 development collaboration, the base model was replaced by the 9FORTY™. . with a metal plate on the front and metallic silver embroidery on the under visor.

9FORTY™ ¥12,000+TAX
The side big logo was developed in 2015 , from "59FIFTY®" to "9THIRTY™".

Adventure ¥14,000+TAX
Yohji Yamamoto's monogram, first introduced in 2014, is now placed on the new "Adventure".

In addition to the headwear mentioned above, archived models of apparel, bags, etc. will also be rearranged and reprinted. Some items will be available only in extremely small quantities and will be available only in stores. Don't miss out on the sales starting on April 15 (Wed.).

INFORMATION

New Era

Release date: April 15, 2020 (Wednesday)
Sold at Yohji Yamamoto's directly managed stores and authorized dealers, and at limited New Era stores.
store.neweracap.com

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