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Translated By DeepL

The Means Weil show, which became a mirage, has been reborn as a concept movie, which is now available for viewing.

A number of events have been canceled or postponed, and Tokyo Fashion Week, which was scheduled to be held in March this year, is one of them.

[Joon] was scheduled to hold the brand's first runway show on the spot.meanswhileThe "K" Line has now produced a concept movie to convey the world view of the show, which has become a mirage.

The video was produced with Masataka Hattori as the stylist and OSRIN of the creative group PERIMETRON, which also directed King gnu's music video. The video expresses what we can do for the world in the "present (now)," and the world view of "ERROR," the theme of the 20AW collection, can be fully felt in the finished product.

this way (direction close to the speaker or towards the speaker)The look is also available at Please check it out.

The impact on the fashion industry is immeasurable. The situation will continue to be difficult. It is precisely in times like these that we should actively support our favorite brands. In closing, I would like to leave you with a few words from designer Naohiro Fujisaki.

Due to the effects of the new coronavirus, the scheduled 20AW runway show has been canceled. We are honestly filled with regret that we had to cancel the show when we were able to make it happen because many people reached out to us and cooperated with us to express ourselves on the runway for the first time as a brand. I made this concept movie to express the clothes I made in some way, for the sake of the people who came together for the brand and for myself. I understand that nowadays, when people are asked to refrain from various activities, clothes with a strong aspect of luxury are not in demand, but I would like to keep thinking of ways to make them "necessary" as a part of food, clothing, and shelter in the future.

INFORMATION

meanswhile

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